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How electronic billboards are bringing romance back to train journeys


Old movies lead you to believe trains serve three purposes

  1. Getting from A to B
  2. Bringing 2 people together for love
  3. Bringing 2 people together for murder

Waiting and going from A to B is the reality of most train travel, thankfully there’s little murder, and there’s some romance, as demonstrated by the popularity of missed connections that happen on trains.  More is being done though – a recent introduction of missed connections posts on electronic billboards is adding romance to the London Underground.

Missed connection ads from the London Paper’s lovestruck column are being shown on digital billboards in 11 Central London Tube Stations.  Its unclear if these ads are ongoing or were just for the lead up to Valentine’s Day.  If you see any, comment below.

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Link to post | Posted by Eliot on February 19th, 2009 | Categorized as News

2 Responses to “How electronic billboards are bringing romance back to train journeys”

  1. ErenInsella says:

    Excellent site blog.missedconnections.com and I am really pleased to see you have what I am actually looking for here: “http://blog.missedconnections.com/?p=24″ .. as it’s taken me literally 3 hours and 50 minutes of searching the web to find you (just kidding!) so I shall be pleased to become a regular visitor :)

  2. [...] something similar that before the London Paper’s demise, it would post selected ads from its lovestruck column on digital billboards throughout the Tube [...]

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